Tuesday, September 1, 2009

Redefining Treehugger


Recently I was wondering not only about what we will be wearing in the future with regards to global warming and all that jazz, but I also wondered what these clothes will be MADE off. Surely the fabrics we're using today aren't going to stay the same in the future, since it is said that the fashion industry currently uses more water than any other industry in the world. As said on wral.com website, it also contributes to 25% of all pollution. What then is the solution to this problem?

Tania Fuentez says the answer is:bamboo, hemp, organic cotton or wool, abaca, lyocell, mud silk, sasawashi, Peace silk, and corn fiber. Sounds like a hyped up Chinese garden party with corn, right? Well, according to Eco Fashion.com, these are all the fabrics of the future. The image conjured in my mind by those fabrics are something like a bamboo dress that looks like a tree's trunk with mud on it and corn pieces stuck on the mud for a "nice texture and color effect"....hehe....GROSS. But apparently nooooooot soooooooooo (French accent).

Earth Pledge is a textiles company that merged four years ago with top designers like Givenchy and Versace to design a range of clothing made from those environmentally friendly fabrics. As said by Eco-Fashion, clothes and accessories that meet such criteria are usually made using organic raw materials, such as cotton grown without pesticides, or re-used materials such as recycled plastic from old soda bottles. Eco-fashions don't involve the use of harmful chemicals and bleaches to color fabrics and are made by people earning fair wages in healthy working conditions. The show was a huge success and has bought a lot a attention to the future of fabrics like nylon and other synthetics. People are starting to believe that if you wear a fabric like nylon, you are waking around with a t-shirt that gives off funky smelling green gases when the sun gets on it. This is a bit far fetched, but the truth in it is that we can make a difference by choosing the right fabrics (see future blog)

The problem with these environmentally friendly fabrics are that some of them are expensive to make and that they are mostly in a pastel-ly palette because of natural coloring being used. Is this one of the reasons that pastels are forecasted to be the next big thing in fashion? Pastels have already been seen all over the streets of London and other fashion capitals- are these two facts related to each other? But pastels won't be in fashion forever. What then?

The other question is, how long will this stay a trend? This being environmentally friendly in all aspects of our lives? Is this only a passing trend or will it be a true lifestyle for us all in the future? The human race have always seemed to evolve once they rebel against the norm of the day. How long will it take before we start rebelling against tree-hugging and Adam and Eve attire?